Hospitality Founders Lab
BUILD YOUR HOSPITALITY CONCEPT.
An eight-week, hands-on concept development experience for aspiring and early-stage hospitality founders ready to turn an idea into a serious, financeable project.
For
Hospitality Founders
Atlanta In-person
8 Weeks
Upcoming Class March 28 | Tuition at $4999ABOUT THE LABFrom Idea to Real Concept.
Hospitality Founders Lab is an eight-week working program designed for founders developing real hospitality concepts. Participants move through concept strategy, market positioning, guest experience, financial planning, visual development, 3D modeling, and industry sessions while building their own project throughout the program.
FROM IDEA TO REAL CONCEPT.What You’ll Build
Concept Development
Shape your hospitality idea into a clear, differentiated concept.
Guest Experience Design
Map how your concept should look, feel, flow, and function.
Market Strategy
Define your guest, location, competitors, and market opportunity.
3D Modeling
Translate the idea into visual models, layouts, and physical concept pieces.
Financial Planning
Build realistic revenue, cost, and operating assumptions.
Investor Readiness
Organize your concept into a story serious partners, lenders, and investors can understand.
THE EIGHT-WEEK JOURNEYFrom Idea to Impact.
Eight weeks of concept development, strategy, modeling, and execution designed to move your hospitality idea from inspiration to a serious business concept.
Week 1
Clarify the idea, audience, and opportunity.
Concept & Niche
Week 2
Research the destination, competition, guest, and market fit.
Market & Positioning
Week 3
Shape the concept, service model, amenities, and overall experience.
Guest Experience
Week 4
Develop the business model, revenue streams, costs, and core assumptions.
Business & Financials
Week 5
Brand & Visual Direction
Create the look, feel, spatial direction, and concept identity.
Week 6
3D Modeling
Translate the concept into a visual or physical model.
Week 7
Organize the story, numbers, materials, and next-step strategy.
Investor Readiness
Week 8
Present the concept, receive feedback, and leave with a development roadmap.
Founder Presentation
PROGRAM DETAILSJoin the Next Cohort.
A focused, hands-on experience for a small group of hospitality founders building real concepts.
Who it’s for
Aspiring & early-stage hospitality founders
Tuition
$4999
Schedule
March 28,2027, 8 weeks
Capacity
10 founders
Location
Atlanta, Location TBA
Final Session
Founder Presentation + Project Review
Program materials, modeling resources, and select industry sessions are included. Travel, professional services, and project-specific development costs are not included.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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Aspiring and early-stage hospitality founders developing a hotel, lodging, food-and-beverage, retreat, travel, wellness, entertainment, or other guest-focused concept.
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No. You can come in with an idea, an early concept, or a business already in development.
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No. Curiosity, commitment, and a real interest in building a hospitality concept are enough to start.
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No. The lab can support a range of hospitality concepts, including boutique hotels, inns, resorts, restaurants, lounges, retreats, event concepts, and other experience-driven businesses.
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You’ll leave with a more developed concept, stronger market positioning, financial assumptions, visual direction, a 3D concept component, and materials to help you explain the project to potential partners, lenders, or investors.
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Yes. This is a working lab. You’ll use your own concept throughout the eight weeks rather than completing hypothetical assignments.
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No. The 3D modeling portion is designed to help you visualize your concept. You do not need prior modeling or design experience.
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No. The lab helps you strengthen and prepare your concept, but participation does not guarantee financing, investment, permits, approvals, or construction.
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No. Hospitality Founders Lab is an educational and concept-development experience. Any professional services, financing, development, legal, tax, architectural, or investment relationships would be handled separately.
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Yes. The current cohort is designed as an in-person Atlanta experience.