Places shape people. My work explores how tourism, culture, and development shape the places of the future.
Martine.
Martine Flowers studies how places shape people and how tourism shapes places. Her work explores the intersection of Caribbean tourism, coastal development, culture, and long-term destination stewardship.
Raised with a deep curiosity about how societies form and how landscapes influence human life, Flowers approaches tourism not simply as an industry, but as a system that reshapes environments, economies, and cultural identities. The places people build cities, resorts, coastlines, and communities. These quietly influence how people live, interact, and imagine the future.
Her work focuses particularly on the Caribbean and the wider Afro-Atlantic world, a region defined by centuries of cultural exchange across Africa, the Americas, and the Atlantic Ocean. Through research, writing, and commentary, she explores how tourism development in the region can evolve beyond traditional models toward approaches that balance economic activity with environmental stewardship and cultural continuity.
Flowers maintains an ongoing body of work examining how climate realities, coastal geography, and cultural landscapes will shape the next generation of destinations. Rather than treating tourism as a purely commercial activity, her work considers it as a form of place-making—one that influences architecture, land use, ecological systems, and the cultural life of communities.
Her research and ideas are documented through essays, video commentary, and an expanding library of texts that inform her thinking about tourism, culture, and place. These materials form the foundation of an ongoing inquiry into how destinations can be developed thoughtfully in an era of environmental change and global mobility.
At the center of this work is a simple premise:
Places shape people.
Understanding that relationship is essential to imagining the future of tourism and the places it touches.
MOYO Portland
MOYO Portland is a destination development in Portland, Jamaica, exploring new approaches to tourism, coastal design, and cultural stewardship. The project envisions a resort and research-oriented environment where tourism, environmental awareness, and the cultural landscapes of the Afro-Atlantic world can coexist and evolve together.
Working with Martine means engaging with someone who approaches every project with clarity, curiosity, and a deep sense of purpose. She brings thoughtful perspective to complex ideas and has a natural ability to see connections between culture, place, and long-term development. Conversations with her tend to move beyond immediate tasks and into the larger vision of how places and communities can evolve over time.
—Former Partner